Dong Peng Europe Show Room

The project’s aims was to identify the peculiarities of the brand and show how western design philosophy can be integrated with Chinese cultural values. The value of the brand and its qualitative characteristics are expressed through an exhibition hall where some leading products are displayed and presented together with natural elements. We also used some logical designs related to Fengshui, a new approach for Italy, but one which is often used in southern china.

Location Sassuolo

Year 2006


Concept Design
Preliminary Design
Final Design
Detail design
Interior design
Furniture design
Lighting design
Graphic and multimedia design
Art direction