Charme is an innovative and prestigious project in many ways. First, it represents the integration of different functions in the name of a unique lifestyle: a modern and contemporary style of living, however, sensitive to the quality of life and to social relationship. Secondly, it is a symbol and an icon of a city growing fast. And finally, because architecture, technology and design are thought of as inseparable elements of the building. Only this integration between different disciplines allows to build with the necessary sensitivity to the environment, people and society.