Liabel is one of the Italian historical brands of intimate knitting with over 160 years of history behind it. The project of Liabel KID Shop Concept starts from the desire to create a point of sale dedicated expressly to children in which the value of brand is strongly perceived and appreciated and, at the same time, create a playful and entertaining space. Colour, shapes and integrated communication are the main ingredients of this Concept Store in which every single element is aimed to organize the offer and managing the enormous quantity of references present in the point of sale. The study started from a rational analysis of the internal paths and the organization of the products to design every single furnishing element, the lighting and the whole range of possible locations.
Graphic and multimedia design