Paris Hilton Handbags – Shop Concept

Paris Hilton is one of the most famous female icons in the world, whose handbag range is now being sold in her own, branded stores. Alberto Apostoli created a design concept, which was strongly centred on the stylist’s feminine, flirty and provocative image.  The store’s appearance is nonetheless highly refined and elegant, thanks to the use of materials, textures and finishings chosen with extreme care and attention. A new brand was born from a design which was perfectly aligned with the stylist’s own style as well as her desire for personal and professional evolution.






Concept Design
Preliminary Design